Top Trends in Stock Footage Photography You Should Know About
Stock footage photography has become an essential part of the media industry, offering a vast array of visual content to choose from. With the continuous advancements and changes in technology, 2021 has brought new trends in stock footage photography that you need to know about.
In this article, we will talk about the top trends in stock footage photography that you should know about.
1. Authenticity
Authenticity is one of the major trends in stock footage photography this year. People are tired of seeing artificial images and staged scenes. To provide refreshing content, authentic and realistic footage is on-demand to capture real moments without compromising on quality.
2. Diversity and Inclusion
Diversity and inclusion have been at the forefront for a few years now, but there has been a rapid increase in demand for diverse and inclusive footage this year. It refers to the representation of different races, cultures, ethnicities, genders, and abilities in stock footage. Companies want to showcase their commitment to diversity and inclusion, and as a result, this category of footage is in high demand.
3. Sustainability
As a result of concerns about the environment, there has been an upswing in demand for sustainable footage. The focus is on renewable energy, eco-friendly products, and lifestyles that are thoughtful of the environment. Anyone on the lookout for footage that promotes responsibility towards the environment will find this category of footage extremely useful.
4. Virtual and Remote Work
The COVID-19 pandemic has changed the work culture for people worldwide. Even though lockdowns are gradually being lifted off, many people still work remotely. As a result, the Virtual and Remote Work category has become highly significant, with a surge in demand for footage covering this aspect of work culture.
5. Aerial Footage
Aerial footage has also been quite a trend in stock footage photography. It is being used in advertising, documentaries, and other media. With technological advancements, drones are increasingly being used to capture magnificent aerial shots that make for amazing footage.
6. Augmented Reality (AR) and Virtual Reality (VR) Footage
AR and VR has held a significant presence in the media industry in recent times. The demand for AR and VR footage has further increased, with more and more companies opting for this unique visual experience. From sports and gaming to education and even virtual home tours, VR and AR footage offers immense possibilities for the industry.
7. Health and Wellness
Health and wellness have always been an essential aspect of our lives, but there has been a surge in demand for footage that showcases physical and mental well-being. The pandemic has highlighted the importance of staying healthy, and people are more conscious about taking care of themselves than ever before.
8. Technology
Technology has been a dominating force, and there is always an increase in demand for footage that covers the latest technological innovations. It can range from smartphones and laptops to cutting-edge technologies such as robotics, machine learning, and AI.
9. Cultural and Social Movements
The world has been going through a social movement in recent times, and it has influenced the demand for footage that showcases as well. A large number of companies are opting for footage that covers social and cultural movements such as Black Lives Matter, Diversity and Inclusion, Feminism, and more.
10. Travel and Adventure
Travel and adventure have been an integral part of stock footage photography, and with the tourism industry gradually coming back to life, we expect more demand for international and exotic footage. Scenic shots of beaches, forests, mountains, and other tourist destinations continue to be in demand.
Conclusion
Stock footage photography is continuously evolving, and media companies are always on the lookout for the latest trends in the industry. To stand out, you must continuously educate yourself on what is popular in the media industry, as well as what is upcoming. The trends we’ve looked at in this article can help you stay informed and ahead of the game.